Some Tips in Designing a Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are actually great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. People right away know that you have a law firm with these symbols. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. What we are trying to say here is to give your old icons something new.
You can also create a logo from a single point. Examples of this are first letter of one of the partner’s names. If there is a common letter in the partners’ names, then it could be a good one. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. You can use the letter Z if your company name is Zanes Law.
It is through your logo that people will know what your specialty is. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Scales of justice can be portrayed with marijuana leaves. If you have a niche market, then you should consider these tips. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Customers can be attracted to your law firm by using the power of your name. You can build your reputation or your brand this way. You will have a problem with your logo if it is not well designed. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.